Principles of International MarketingISBN: 978-0-631-19251-0
Paperback
208 pages
July 1994, Wiley-Blackwell
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.
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