Principles of International MarketingISBN: 978-0-631-19251-0
Paperback
208 pages
July 1994, Wiley-Blackwell
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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* The only series to comply directly with the requirements of the
Institute of Export's membership qualification.
* Case studies and worked examples makes the book practical to use and accessible to students.
* Also suitable for students taking the CIM Diploma in Marketing.
* Case studies and worked examples makes the book practical to use and accessible to students.
* Also suitable for students taking the CIM Diploma in Marketing.