Principles of International MarketingISBN: 978-0-631-19251-0
Paperback
208 pages
June 1994, Wiley-Blackwell
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* The only series to comply directly with the requirements of the
Institute of Export's membership qualification.
* Case studies and worked examples makes the book practical to use and accessible to students.
* Also suitable for students taking the CIM Diploma in Marketing.
* Case studies and worked examples makes the book practical to use and accessible to students.
* Also suitable for students taking the CIM Diploma in Marketing.
Related Titles
General Marketing & Sales
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