Wiley.com
Print this page Share

Principles of International Marketing Research

Len Groves
ISBN: 978-0-631-19355-5
Paperback
156 pages
September 1994, Wiley-Blackwell
List Price: US $62.95
Government Price: US $32.10
Enter Quantity:   Buy
Principles of International Marketing Research (0631193553) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.

Related Titles

General Marketing & Sales

Marketing, 2nd Edition
by David Mercer
The Handbook of International Marketing Communications
by Sylvester O. Monye (Editor)
Cases in Retailing: Operational Perspectives
by Cathy Hart (Editor), Malcolm Kirkup (Editor), Paul Walley (Editor), Diane Preston (Editor), Mohammed Rafiq (Editor)
Managing Activities: A Competence Approach to Supervisory Management
by Roger Cartwright, Michael Collins, George Green, Anita Candy, Management Charter Initiative (MCI) (Foreword by)
Marketing: The Enyclopedic Dictionary
by David Mercer
Marketing Ethics
by George G. Brenkert
The Blackwell Encyclopedic Dictionary of Marketing
by Barbara R. Lewis (Editor), Dale Littler (Editor)
Back to Top