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Marketing: The Enyclopedic Dictionary

David Mercer
ISBN: 978-0-631-21126-6
Paperback
600 pages
March 1999, Wiley-Blackwell
List Price: US $74.95
Government Price: US $38.22
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Marketing: The Enyclopedic Dictionary (0631211268) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.

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