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Marketing, 2nd Edition

David Mercer
ISBN: 978-0-631-19638-9
Paperback
576 pages
February 1996, Wiley-Blackwell
List Price: US $91.95
Government Price: US $46.89
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Marketing, 2nd Edition (0631196382) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.

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