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The Handbook of International Marketing Communications

Sylvester O. Monye (Editor)
ISBN: 978-0-631-20091-8
Paperback
312 pages
January 1991, Wiley-Blackwell
List Price: US $70.95
Government Price: US $36.18
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The Handbook of International Marketing Communications (0631200916) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.

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