Cases in Retailing: Operational Perspectives

Cathy Hart (Editor), Malcolm Kirkup (Editor), Paul Walley (Editor), Diane Preston (Editor), Mohammed Rafiq (Editor)

ISBN: 978-0-631-20173-1

Paperback

264 pages

April 1997, Wiley-Blackwell

List Price:	US $56.95
Government Price:	US $36.44
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Cases in Retailing: Operational Perspectives (0631201734) cover image

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This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.