Principles of International MarketingISBN: 978-0-631-19251-0
Paperback
208 pages
July 1994, Wiley-Blackwell
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Foreword.
Series Editor's Introduction.
About The Institute of Export Examinations.
List of Figures and Exhibits.
1. Selecting a Marketing Strategy: Case Study 1.
2. Selecting a Marketing Strategy: Case Study 2.
3. Selecting a Marketing Strategy: Case Study 3.
4. World Markets.
5. Physical Distribution Factors in International Marketing.
6. United Kingdom Distribution Channels.
7. Overseas Distribution Channels.
8. Company Owned Distribution Channels.
9. Licensing, Franchising, Joint Ventures and Management Contracts.
10. Other Distribution Channels and Channel Selection.
11. Visiting Overseas Markets.
12. The Role of Service in International Marketing.
13. Promotion.
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