Principles of International MarketingISBN: 978-0-631-19251-0
Paperback
208 pages
June 1994, Wiley-Blackwell
 |
||||||
Foreword.
Series Editor's Introduction.
About The Institute of Export Examinations.
List of Figures and Exhibits.
1. Selecting a Marketing Strategy: Case Study 1.
2. Selecting a Marketing Strategy: Case Study 2.
3. Selecting a Marketing Strategy: Case Study 3.
4. World Markets.
5. Physical Distribution Factors in International Marketing.
6. United Kingdom Distribution Channels.
7. Overseas Distribution Channels.
8. Company Owned Distribution Channels.
9. Licensing, Franchising, Joint Ventures and Management Contracts.
10. Other Distribution Channels and Channel Selection.
11. Visiting Overseas Markets.
12. The Role of Service in International Marketing.
13. Promotion.
Related Titles
General Marketing & Sales
.png){kind=small}
Join An E-mail ListLearn about the latest products, events, offers and content. |
