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The Marketing Blueprint: Business Blueprints

ISBN: 978-0-631-18715-8
Paperback
264 pages
March 1993, Wiley-Blackwell
List Price: US $37.50
Government Price: US $27.51
Enter Quantity:   Buy
The Marketing Blueprint: Business Blueprints (0631187154) cover image

This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.

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