The Marketing Blueprint: Business BlueprintsISBN: 978-0-631-18715-8
Paperback
264 pages
May 1993, Wiley-Blackwell
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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1. Marketing: An Overview.
2. Marketing Strategy and Planning.
3. Information for Marketing Decisions.
4. Understanding the Marketing Environment.
5. Understanding Buyer Behaviour.
6. Market Segmentation.
7. Market Targeting.
8. Market Positioning.
9. Managing the Marketing Mix.
10. Product Decisions.
11. Pricing Decisions.
12. Promotion Decisions.
13. Place Decisions.
14. Implementing Marketing Strategy.
Suggestions for Further Reading.
References.
Index.
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General Marketing & Sales
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