Principles of International Marketing ResearchISBN: 978-0-631-19355-5
Paperback
156 pages
July 1994, Wiley-Blackwell
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Len Groves joined a City firm of international commodity merchants in 1953. His two spells in this business were separated by nine years teaching Marketing and Export Studies, latterly as Senior Lecturer. He is a company director and the current Chairman of the London Jute Association. He is a fellow of the Institute of Export and a member of the Education Committee, and has written widely on marketing and export subjects.