Principles of International Marketing ResearchISBN: 978-0-631-19355-5
Paperback
156 pages
September 1994, Wiley-Blackwell
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
|
Len Groves joined a City firm of international commodity merchants in 1953. His two spells in this business were separated by nine years teaching Marketing and Export Studies, latterly as Senior Lecturer. He is a company director and the current Chairman of the London Jute Association. He is a fellow of the Institute of Export and a member of the Education Committee, and has written widely on marketing and export subjects.