Principles of International Marketing ResearchISBN: 978-0-631-19355-5
Paperback
156 pages
September 1994, Wiley-Blackwell
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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List of Figures and Tables.
Foreword.
Series Editor's Introduction.
About The Institute of Export Examinations.
Preface.
1. Export Markets.
2. What Influences Market Selection?.
3. Making the Selection Decision.
4. Why is Market Research Needed?.
5. Sources of Information.
6. Methods of Collecting Information.
7. The Market Research Brief.
8. Questions and Questionnaires.
9. The Export Marketing Plan.
10. Monitoring and Control of the Plan.
11. Numerical and Statistical Analysis.
12. Budgets.
13. Some Other Numerical and Statistical Aspects.
14. Suggested Answers to Questions for Discussion.
Index.
Related Titles
General Marketing & Sales
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