Consumer Behaviour: A European Perspective

Introduction and Overview.

MACRO-FACTORS IN CONSUMPTION.

Demographic Development.

Cultural Development.

Supply and Use of Products and Services.

Consumerism and Consumer Policy.

BASIC PROCESSES.

Perception and Categorization.

Meaning Structure and Values.

Motivation and Consumer Behaviour.

Attitudes and Emotions.

Learning Processes.

Decision Processes.

Situation and Behaviour.

SOCIAL PROCESSES.

Families and Household Production.

Reference Groups.

Innovation.

Lifestyle and Consumption of Time.

Media Use.

Shopping Behaviour.

Financial Behaviour.

Age Groups and Ethnic Consumer Groups.

AFTER-SALES PROCESSES.

Consumer Satisfaction and Complaints.

Consumption and the Environment.

Welfare and Ownership.

APPLICATIONS.

Market Segmentation and Product Differentiation.

Consumer Research.

Epilogue.

Indexes.