|
Textbook
Consumer Behaviour: A European PerspectiveISBN: 978-0-471-97513-7
Paperback
642 pages
August 1999, ©1999
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
|
||||||
Gerrit Antonides is Associate Professor of Economic Psychology in the Faculty of Economics and a Fellow of the Tinbergen Institute at Erasmus University Rotterdam. W. Fred van Raaij is Professor of Marketing and Marketing Communication, and Director of the research institute Erasm at the Rotterdam School of Management, Erasmus University Rotterdam.
Related Titles
Consumer Behavior
Resources for
Instructors
Contact a Wiley Sales Rep
Find Your Rep
.png){kind=small}
Join An E-mail ListLearn about the latest products, events, offers and content. |
