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Textbook

Consumer Behaviour: A European Perspective

Gerrit Antonides, W. Fred van Raaij
ISBN: 978-0-471-97513-7
Paperback
642 pages
August 1999, ©1999
List Price: US $87.95
Government Price: US $58.84
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Consumer Behaviour: A European Perspective (0471975133) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Resources for Instructors

Consumer Behaviour - Powerpoint CD t/a
Instructor's Resource CD- contains 300 PowerPoint Slides including figures from the text and additional figures and data
Instructor's Manual
Lecturer resource containing case teaching notes for all cases included
Cases in Consumer Behaviour
by Gerrit Antonides (Editor), W. Fred van Raaij (Editor)
978-0-471-98781-9
July 1999, ©1999, Paperback

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