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Textbook

Consumers and Services

Mark Gabbott, Gillian Hogg
ISBN: 978-0-471-96269-4
Paperback
284 pages
June 1998, ©1998
List Price: US $82.95
Government Price: US $55.64
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Consumers and Services (0471962694) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.

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