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Textbook
Consumer Behaviour: A European PerspectiveISBN: 978-0-471-97513-7
Paperback
642 pages
April 1998, ©1999
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- Includes examples and data from a wide range of European
countries
- Written from the perspective of the consumer
- Fred van Raaij is one of the most highly regarded European
marketing academics
- Includes innovative chapters on welfare and property, meaning and consumer research
Related Titles
Consumer Behavior
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