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All Titles in Consumer Behavior (7)

Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail (0470400919) cover image
Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
by Kit Yarrow, Jayne O'Donnell
September 2009, Hardcover, Jossey-Bass
Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience (0470404639) cover image
Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience
by Jonathan M. Tisch
with Karl Weber
March 2009, Paperback
Body of Truth: Leveraging What Consumers Can't or Won't Say (0471444391) cover image
Body of Truth: Leveraging What Consumers Can't or Won't Say
by Dan Hill
August 2003, Hardcover
Beyond Listening: Learning the Secret Language of Focus Groups (0471395625) cover image
Beyond Listening: Learning the Secret Language of Focus Groups
by Bonnie Goebert
December 2001, Hardcover