Textbook
Consumer Behaviour: A European PerspectiveISBN: 978-0-471-97513-7
Paperback
642 pages
August 1999, ©1999
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
|
Consumer Behaviour is the first truly European consumer behaviour
textbook, placing the subject clearly within its economic,
psychological, sociological and historical context. The authors
provide greater insight for readers by examining both the
determinants and the consequences of consumer decision making.
Antonides and Van Raaij include numerous examples, cases and
sociodemographic data and provide complete coverage of core topics
together with important new ones. Innovative chapters are included
on:
* financial behaviour
* welfare, wellbeing and property
* families and household production
* consumption and the environment
* shopping behaviour.
The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products.
* financial behaviour
* welfare, wellbeing and property
* families and household production
* consumption and the environment
* shopping behaviour.
The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products.