Marketing, 2nd EditionISBN: 978-0-631-19638-9
Paperback
576 pages
February 1996, Wiley-Blackwell
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Acknowledgement.
1. Introduction.
2. The Customer.
3. Marketing Research and Information.
4. Market Positioning and Segmentation.
5. Product or Service Decisions.
6. New Products.
7. Pricing Decisions.
8. Distribution Decisions.
9. Advertising.
10. Other Forms of Promotion.
11. Selling and Sales Management.
12. International Marketing.
13. The External Environment.
14. Marketing Planning.
Index.
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