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Marketing, 2nd Edition

David Mercer
ISBN: 978-0-631-19638-9
Paperback
576 pages
February 1996, Wiley-Blackwell
List Price: US $91.95
Government Price: US $46.89
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Marketing, 2nd Edition (0631196382) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.


  • Shortened to make the new edition more concise, but without losing any of the depth of coverage of the previous edition.

  • More competitively priced.

  • Updated throughout, with new material added on marketing practice.

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