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Cases in Consumer Behaviour

ISBN: 978-0-471-98781-9
Paperback
160 pages
July 1999, ©1999
List Price: US $59.95
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Cases in Consumer Behaviour (0471987816) cover image
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Hold Me, Thrill Me, Taste Me, Love Me (D. McLoughlin).

Yarner Water (A. Fagraeus, et al.).

The Body Shop: Societal Values in the Store (G. Antonides).

Attitudes Towards Recycling of Household Waste (M. Piacentini).

The Case of the Model Railway Purchase (E. Kirchler & C. Rodler).

But Marriage Means Sharing -
Doesn't It..? (C. Burgoyne).

'No One Buys No Name Trainers...' (M. Hogg & S. Herelle).

I'm in Control (J. Mannak & J. Schoormans).

Product Placement (D. Read).

Advertising with Power or Suspicion? (M. de Kruijk & W. van Raaij).

Food Shopping Styles in Hungary (J. Simon, et al.).

Hurry -
Only Whilst Stocks Last...? (E. Betts & P. McGoldrick).

Consumer Borrowing Decisions (R. Ranyard).

A Single Currency for Europe -
The Euro (W. Van Raaij & Y. van Everdingen).

Age-Lite (P. Klumb).

Dissatisfied with Doing the Dishes (J. Loef).

The Behaviour of the Young Towards Luxury Products (D. Allérès).

Pasta in Europe (G. Panigyrakis & C. Veloutsou).

Andrex Comes Out of the Closet (A. Yentis & J. Bond).

Consumers' Evaluations of Products Labelled 'Made in Europe' (G. Schweiger, et al.).
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