Textbook

Cases in Consumer Behaviour

Gerrit Antonides (Editor), W. Fred van Raaij (Editor)

ISBN: 978-0-471-98781-9

Paperback

160 pages

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Cases in Consumer Behaviour (0471987816) cover image

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The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary
The cases reflect the consumer perspective on marketing problems
Each case presents a practical problem in the consumer area and poses questions for the reader.
An Instructor’s Manual is available from the publisher for lecturers using the casebook.