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Textbook

Cases in Consumer Behaviour

Gerrit Antonides (Editor), W. Fred van Raaij (Editor)
ISBN: 978-0-471-98781-9
Paperback
160 pages
April 1999, ©1999
List Price: US $59.95
Government Price: US $44.76
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Cases in Consumer Behaviour (0471987816) cover image

  • The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary
  • The cases reflect the consumer perspective on marketing problems
  • Each case presents a practical problem in the consumer area and poses questions for the reader.
  • An Instructor’s Manual is available from the publisher for lecturers using the casebook.

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