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Textbook
Cases in Consumer BehaviourISBN: 978-0-471-98781-9
Paperback
160 pages
April 1999, ©1999
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Gerrit Antonides is Associate Professor of Economic Psychology in the Faculty of Economics and a Fellow of the Tinbergen Institute at Erasmus University Rotterdam. W. Fred van Raaij is Professor of Marketing and Marketing Communication and Director of the research institute ERASM at the Rotterdam School of Management, Erasmus University Rotterdam.
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