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Cases in Consumer Behaviour

ISBN: 978-0-471-98781-9
Paperback
160 pages
July 1999, ©1999
List Price: US $59.95
Government Price: US $44.76
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Cases in Consumer Behaviour (0471987816) cover image
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Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij.

This Product is a Supplement of

by Gerrit Antonides, W. Fred van Raaij
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