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Textbook

Electronic Commerce: B2C Strategies and Models

Steve Elliott (Editor)
ISBN: 978-0-471-48705-0
Hardcover
368 pages
March 2002, ©2002
List Price: US $102.95
Government Price: US $69.08
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Electronic Commerce: B2C Strategies and Models (0471487058) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Foreword by Peter Keen.

Contributors.

Series Preface by Rudy Hirschheim.

Introduction to B2C Strategies and Models (Steve Elliot).

Internet Retailing in Australia (Steve Elliot).

Internet Retailing in Denmark (Niels Bjørn-Andersen).

Internet Retailing in Greece (Nikolaos Mylonopoulus & Katherine Pramataris).

Internet Retailing in Hong Kong, China (Matthew Lee).

Internet Retailing in the United Kingdom (Bob Galliers & Anne Wiggins).

Internet Retailing in the United States (Don Lloyd Cook, et al.).

Evaluating Websites and Surveying Customers Online (Steve Elliot & Niels Bjørn-Andersen).

Research Model and Theoretical Implications (Steve Elliot).

Conclusion (Steve Elliot).

References.

Index.
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