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Textbook

Electronic Commerce: Strategies and Models for Business-to-Business Trading

ISBN: 978-0-471-49840-7
Paperback
288 pages
May 2001, ©2000
List Price: US $74.95
Government Price: US $50.52
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Electronic Commerce: Strategies and Models for Business-to-Business Trading (0471498408) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.
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