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Textbook

Electronic Commerce: B2C Strategies and Models

Steve Elliott (Editor)
ISBN: 978-0-471-48705-0
Hardcover
368 pages
March 2002, ©2002
List Price: US $102.95
Government Price: US $69.08
Enter Quantity:   Buy
Electronic Commerce: B2C Strategies and Models (0471487058) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Despite upheaval, industry continues to embrace the concepts of electronic commerce. Yet a major barrier to widespread implementation is uncertainty within organizations as how best to proceed. This proven guide to the implementation of B2C e-commerce addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading players in each of six economies. The countries represent a broad range of environments to identify issues that may be specific to a particular market, and the firms have been selected as significant examples of Internet retailing in industry sectors recognized as leaders in the use of the Internet.
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