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Textbook
Electronic Commerce: B2C Strategies and ModelsISBN: 978-0-471-48705-0
Hardcover
368 pages
March 2002, ©2002
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- One of the few rigorous, high-level studies of B2C electronic commerce for managers and postgraduate business students
- International appeal – draws practical guidance from case studies across a broad range of countries, environments and markets
- Specific trade relevance - industries covered include travel, books, music, technology, groceries and general merchandise
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