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Textbook
Electronic Commerce: B2C Strategies and ModelsISBN: 978-0-471-48705-0
Hardcover
368 pages
February 2002, ©2002
 Other Available Formats: E-book
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"…a well rounded book…a valuable addition to the manager’s library…worth the investment for the business student as well…" ( (M2 Best books, 13 August 2002)
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