Textbook
Electronic Commerce: B2C Strategies and ModelsISBN: 978-0-471-48705-0
Hardcover
368 pages
March 2002, ©2002
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STEVE ELLIOTT commenced his career in the computer industry and has
worked internationally in business, government, education and with
the United Nations. He is Professor and Head of the Central Coast
School of e Business & Management at the University of
Newcastle, Australia, and was previously Director of the IT
Research Centre at the University of New South Wales, Sydney. He
holds a PhD in Strategic IS Planning from Warwick Business School,
and has qualifications in Economics and IS.
Professor Elliot's main interest is the strategic management of technology-enabled innovation by organizations, particularly the management of innovation in Electronic Business. He initiated and managed the international study of successful implementations of business-to-consumer e-commerce on which this book is based, and is currently exploring the impact of e-business on the banking industry.
Steve Elliot chairs the International Federation of Information Processing (IFIP) Working Group 8.4, E-Business: Multi-disciplinary research and practice.
Professor Elliot's main interest is the strategic management of technology-enabled innovation by organizations, particularly the management of innovation in Electronic Business. He initiated and managed the international study of successful implementations of business-to-consumer e-commerce on which this book is based, and is currently exploring the impact of e-business on the banking industry.
Steve Elliot chairs the International Federation of Information Processing (IFIP) Working Group 8.4, E-Business: Multi-disciplinary research and practice.