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Textbook
Strategic Marketing: In the Customer Driven OrganizationISBN: 978-0-470-84985-9
Paperback
312 pages
June 2003, ©2003
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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“… for the reader looking for a concise discussion of marketing strategy.” (International Marketing Review, March 2004)
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