Textbook
Strategic Marketing: In the Customer Driven OrganizationISBN: 978-0-470-84985-9
Paperback
312 pages
June 2003, ©2003
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
|
Supplementary WebsiteContains Intructor's Manual, Course Pack Introduction, Case Studies, Case Teaching Notes and PowerPoint Slides.