Textbook
Strategic Marketing: In the Customer Driven OrganizationISBN: 978-0-470-84985-9
Paperback
312 pages
June 2003, ©2003
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- The author, Frank Bradley, is R & A Bailey Professor of International Marketing, Smurfit Graduate School of Business, University College Dublin. He is also the chair of the marketing department at the University College Dublin.
- A unique emphasis on the three reasons for the existence of the firm, providing, communicating and delivering value
- This book is internationally focused and will cover global marketing strategies.