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Textbook

Strategic Marketing: In the Customer Driven Organization

Frank Bradley
ISBN: 978-0-470-84985-9
Paperback
312 pages
June 2003, ©2003
List Price: US $70.95
Government Price: US $47.32
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This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Resources for Instructors

Companion Website
Contains Instructor's Manual, Course Pack Introduction, Case Studies, Case Teaching Notes and PowerPoint Slides.  www.wiley.co.uk/frankbradley

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