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Textbook
Strategic Marketing: In the Customer Driven OrganizationISBN: 978-0-470-84985-9
Paperback
312 pages
June 2003, ©2003
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Professor Frank Bradley is R & A Bailey Professor of International Marketing and Head, Department of Marketing at the Michael Smurfit Graduate School of Business and the Quinn School of Business at University College Dublin where he teaches Marketing and International Marketing.
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