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Strategic Market Relationships: From Strategy to Implementation, 2nd Edition

Bill Donaldson, Tom O'Toole
ISBN: 978-0-470-02880-3
Paperback
296 pages
May 2007, ©2007
List Price: US $70.95
Government Price: US $47.32
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Strategic Market Relationships: From Strategy to Implementation, 2nd Edition (0470028807) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

This book is very clear and well structured and the illustrations will really help readers to understand this area.
David Ford, University of Bath, UK

At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases.
Ian Wilkinson, University of New South Wales, Australia

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