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Strategic Market Relationships: From Strategy to Implementation, 2nd Edition

Bill Donaldson, Tom O'Toole
ISBN: 978-0-470-02880-3
Paperback
296 pages
May 2007, ©2007
List Price: US $70.95
Government Price: US $47.32
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Strategic Market Relationships: From Strategy to Implementation, 2nd Edition (0470028807) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Bill Donaldson is Professor of Marketing at The Robert Gordon University and is responsible for research in Marketing within the Aberdeen Business School.

Tom O’Toole is Head of the School of Business at Waterford Institute of Technology.  He lecturers in business strategy and marketing and supervises research in relationships. 

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