Wiley.com
Print this page Share
Textbook

Project Marketing: Beyond Competitive Bidding

Bernard Cova, Pervez Ghauri, Robert Salle
ISBN: 978-0-471-48664-0
Paperback
240 pages
April 2002, ©2002
List Price: US $74.95
Government Price: US $50.52
Enter Quantity:   Buy
Project Marketing: Beyond Competitive Bidding (0471486647) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.

Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject.  Project marketing relates to the various marketing activities that take place prior to winning a contract.  It deals with marketing of large and complex projects such as the construction of buildings and power stations.

Related Titles

Strategic Marketing

The Marketing Plan, 5th Edition
by William A. Cohen
Rethinking Marketing: Developing a New Understanding of Markets
by Hakan Hakansson (Editor), Debbie Harrison (Editor), Alexandra Waluszewski (Editor)
Strategic Market Relationships: From Strategy to Implementation, 2nd Edition
by Bill Donaldson, Tom O'Toole
Critical Marketing: Issues in Contemporary Marketing
by Mark Tadajewski (Editor), Douglas Brownlie (Editor)
Brand Relevance: Making Competitors Irrelevant
by David A. Aaker
Strategic Marketing: In the Customer Driven Organization
by Frank Bradley
Back to Top