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Strategic Market Relationships: From Strategy to Implementation, 2nd Edition

Bill Donaldson, Tom O'Toole
ISBN: 978-0-470-02880-3
Paperback
296 pages
May 2007, ©2007
List Price: US $70.95
Government Price: US $47.32
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Strategic Market Relationships: From Strategy to Implementation, 2nd Edition (0470028807) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

  • The text has significant teaching and learning support
  • The extensive case material reinforces student learning
  • Each chapter contains further reading to facilitate research

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