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Textbooks & Course Offerings in Strategic Marketing (7)

Brand Relevance: Making Competitors Irrelevant (0470613580) cover image
Textbook
Brand Relevance: Making Competitors Irrelevant
by David A. Aaker
January 2011, ©2011, Hardcover, Jossey-Bass
The Marketing Plan, 5th Edition (047175529X) cover image
Textbook
The Marketing Plan, 5th Edition
by William A. Cohen
December 2005, ©2006, Paperback
Critical Marketing: Issues in Contemporary Marketing (0470511982) cover image
Textbook
Critical Marketing: Issues in Contemporary Marketing
by Mark Tadajewski (Editor), Douglas Brownlie (Editor)
December 2009, ©2008, Paperback
Strategic Market Relationships: From Strategy to Implementation, 2nd Edition (0470028807) cover image
Textbook
Strategic Market Relationships: From Strategy to Implementation, 2nd Edition
by Bill Donaldson, Tom O'Toole
May 2007, ©2007, Paperback
Rethinking Marketing: Developing a New Understanding of Markets (0470021470) cover image
Textbook
Rethinking Marketing: Developing a New Understanding of Markets
by Håkan Håkansson (Editor), Debbie Harrison (Editor), Alexandra Waluszewski (Editor)
June 2005, ©2004, Hardcover
Strategic Marketing: In the Customer Driven Organization (0470849851) cover image
Textbook
Strategic Marketing: In the Customer Driven Organization
by Frank Bradley
June 2003, ©2003, Paperback
Project Marketing: Beyond Competitive Bidding (0471486647) cover image
Textbook
Project Marketing: Beyond Competitive Bidding
by Bernard Cova, Pervez Ghauri, Robert Salle
April 2002, ©2002, Paperback