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The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado

ISBN: 978-1-84112-468-1
Paperback
348 pages
December 2002, Capstone
List Price: US $34.95
Government Price: US $25.50
Enter Quantity:   Buy
The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (1841124680) cover image

The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry.

Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts:

* How high-tech market develop

* How to specify a winning market development strategy

* How to plan go-to-market programmes at different points in the life cycle.

Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate.

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