The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado

Paul Wiefels, Geoffrey A. Moore (Foreword by)

ISBN: 978-1-84112-468-1

Paperback

348 pages

September 2005, Capstone

List Price:	US $50.00
Government Price:	US $25.50
Enter Quantity: Buy

The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (1841124680) cover image

This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

< >

Description
Table of Contents
Author Information

Part 1: How High-Tech Markets Develop.

Back to Basics.

The Basis for Strategy Decisions.

The Early Market.

The Chasm.

The Bowling Alley.

The Tornado.

Main Street.

Part 2: Developing a Strategy.

Finding Your Place on the Technology Adoption Life Cycle.

Assessing the Sources and Impact of Discontinuity.

Building a Market Development Strategy.

Market Development Strategy Research: Market Creation Variables.

Market Development Strategy Research: Market Attractiveness Variables.

Market Development Strategy Research: Market Penetration Variables.

Part 3: Taking the Market Development Strategy to Market.

Strategy Validation.

Whole Product Management.

Marketing Communications Planning.

Field Engagement Strategy.

Epilogue: Using This Book.

Appendix.

Worksheets.