The New Bottom Line: Bridging the Value Gaps that are Undermining Your BusinessISBN: 978-1-84112-476-6
Hardcover
276 pages
August 2003, Capstone
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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This radical, provocative and inspiring book explores a tectonic
shift at the very heart of business. A shift that?s making the old
bottom line of corporate profitability the servant of a new master:
a new ?person-centric? bottom line of personal profitability or
value ?in my life?.
So what? No bottom line? No more profit?
Of course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation ? containing important elements of both evolution and revolution ? is under way, how it?s undermining the foundations of once-great businesses and brands, and how its throwing up huge new opportunities.