Wiley.com
Print this page Share

Resistance is Useless: The Art of Business Persuasion, Completely Revised

ISBN: 978-1-84112-469-8
Paperback
288 pages
March 2003, Capstone
List Price: US $24.95
Government Price: US $12.72
Enter Quantity:   Buy
Resistance is Useless: The Art of Business Persuasion, Completely Revised (1841124699) cover image

This book will show you how anyone can be persuaded to do anything.

Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.
Resistance is Useless will show you how to:

  • Change anyone's opinion on any subject.
  • Transform a lynch mob into your most devout supporters.
  • Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer.
  • Understand how a perfect product demonstration can get you hurled into the street by security.
  • Sell tanks to Genghis khan.

Readership: General Business, customer service and sales.

Back to Top