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Marketing Across Cultures

ISBN: 978-1-84112-471-1
Paperback
336 pages
September 2004, Capstone
List Price: US $30.00
Government Price: US $15.30
Enter Quantity:   Buy
Marketing Across Cultures (1841124710) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
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