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The Blackwell Encyclopedia of Management, Volume 9, Marketing, 2nd Edition

Dale Littler (Editor)
ISBN: 978-1-4051-0254-4
Hardcover
416 pages
June 2006, Wiley-Blackwell
List Price: US $150.00
Government Price: US $86.70
Enter Quantity:   Buy
The Blackwell Encyclopedia of Management, Volume 9, Marketing, 2nd Edition (1405102543) cover image

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.
  • Features over 250 entries
  • Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy
  • Assesses the implications of developments in new information and communications technologies
  • Contains extensive revisions to the section on retailing to embrace contemporary trends

This Title is Part of the Following Set

by Chris Argyris (Editor), William Starbuck (Editor), Cary Cooper (Editor)
US $1,985.00 Buy

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