Guide to Management Research MethodsISBN: 978-1-4051-1512-4
Paperback
264 pages
February 2004, Wiley-Blackwell
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This text shows business students how to conduct reliable research
and how to argue the soundness of their research approach.
- A practical introduction to research methods for business
students.
- Gives students the ability to conduct reliable research on the
basis of empirical field data.
- Takes students through the research process systematically,
from the initial definition of a research problem to the final
presentation of results.
- Demonstrates the interrelationships between the different
stages in a research project.
- Helps students to decide which methods are most
appropriate.
- Teaches students to think both critically and creatively about
research methods.
- Includes the most up-to-date methods, including use of the
Internet and email.
- Supported by real-life examples, cases and practical guidelines.