Know Your Customer: New Approaches to Understanding Customer Value and SatisfactionISBN: 978-1-55786-553-3
Paperback
360 pages
June 1996
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.
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