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Advanced Marketing Research

Richard Bagozzi (Editor)
ISBN: 978-1-55786-549-6
Paperback
428 pages
July 1994
List Price: US $75.00
Government Price: US $38.25
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Advanced Marketing Research (1557865493) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.
Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.

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